brassCycle exists for one reason - to help its clients consistently generate incremental revenue by using the processes and tools that are right for their businesses. The process begins with evaluating client objectives, then moves to the development of a strategic plan that fully supports the objectives and ends with the establishment of performance indicators with which to measure success. It's a closed-loop process that, with patience and refinement, will yield positive results for the long term.
Rich McElaney has helped consumer-marketing companies find new ways to reach their customers and potential customers. Working with clients like Bank of America, Costco, CVS, Home Depot, Bed, Bath & Beyond, Crate and Barrel, The Container Store, Pep Boys and a host of others, Rich has successfully designed, developed, executed and analyzed direct marketing campaigns that generated significant incremental revenue and healthy ROI for these national brands.
Rich’s experience in getting consumers to engage enables him to bring a uniquely powerful perspective on how companies can learn to use Inbound Marketing to develop high-quality relationships with customers that used to be considered “targets.”