If you are doing a good job of cultivating your social presence, it’s a good idea to let people know where you exist online. One of the preferred ways to do this is to add links to your social profile in your email signature. You can easily do this with most email programs out there – I use Outlook so the instructional steps will focus on how to quickly add this information to your Outlook signature.

I recently had a spirited discussion and subsequently went through an interesting exercise with a client’s sales team. The subject? Should we reflect our presence on social networks on our business cards and on our email signatures?