I’ve been working with a new client and have quickly come to the realization that they fall into a category I classify as “dabblers”. If you’re a consultant, work at a social media agency or are a social media virtual assistant – you may know this category all too well. Dabblers can exhibit a fairly wide range of external signs and behaviors so they are oftentimes difficult to correctly classify. They may have social presence and they may even have a strategic marketing plan in place. But there’s one irrefutable identifying attribute that all dabblers share and that’s a low level of commitment to social media.

I recently had a spirited discussion and subsequently went through an interesting exercise with a client’s sales team. The subject? Should we reflect our presence on social networks on our business cards and on our email signatures?

Break out the champagne and bring on the band – after threatening to blog for the last six years and discounting the few feeble attempts that weren’t sustained, I have finally committed to an all out push into blogging! Why now? Great question and the answer lies in and around the following five reasons.