A very powerful way to create buyer personas that will serve as your foundational support for creating content is to first create a buyer’s matrix and then distill the information you’ve assembled in the matrix into a short, descriptive narrative. I first learned about this process in reading Jill Konrath’s book, Snap Selling. You can find out more about the book here. (Disclaimer: I have no affiliation with Jill Konrath or with Snap Selling. Maybe I should!) While the focus of her book is on selling, the benefit of using this approach is that it has a major impact on your inbound marketing efforts and guiding you in creating meaningful content for your clients and prospects.