I got some interesting responses in regard to my comparison of inbound marketing and getting in shape in this post. As I mentioned, I was hesitant to bring up the analogy because so many people think of dieting as painful and dreaded. Of course, I don't want anyone reading this to think of inbound marketing in that way. It's such a valuable methodology and I really want to see more business owners and marketing executives applying it with positive results.

I've been using HubSpot for a little over two years for both clients and the brassCycle site and have really enjoyed using the software to positively impact business results. In the last few days, HubSpot has introduced a new navigational structure to their software and as someone posted in the user forums, I feel like someone moved my cheese!

One of the cornerstones of inbound marketing methodology is developing the capability to "get found" online. In order to make "getting found" a regular occurence and steadily increase the amount of traffic to your site, you need to create content. The general axiom is that the more content you create (yes, it needs to be relevant, useful to site visitors and in line with a sound keyword strategy), the better your chances of being found. But how much,  and what type of, content is enough, really?